Focus on your Distinctive Skills

When selling yourself in the talent marketplace, it can be all too easy to focus on the strengths that were hard-won or are required of the job in question.

But these skills are often the ones that many other people have, too. Your most stand-out talent is probably something you do without even thinking.

• Ask colleagues or friends what strengths you might be undervaluing.

• Lead with these exceptional skills instead.

• Articulate to prospective employers, or to the boss who’s considering your raise, your unique value proposition as an employee.

• Employers don’t just want someone slightly better than everyone else; they are looking for someone with a truly distinctive skill set.

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