Promote Yourself without Being Self-Promotional

Explaining why someone should hire you, or introduce you to a friend who is hiring, can be uncomfortable. You need to sell yourself, but you don’t want to sound like a salesperson. Instead of detailing what’s so great about you, tell a story that covers the following:

  1. Situation. Explain the problem or situation that you, your unit, or your company faced.
  2. Tasks. Outline what your responsibility was in solving the problem.
  3. Achievements. Make clear what you did to meet your responsibility.
  4. Results. What happened as a result of your achievements? Did revenues increase? Did customer satisfaction improve? Use specific examples to pique your audience’s interest.

via: http://hbr.org

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