Communicate Your Company’s Values

Most corporate communication plans fail to convey something fundamental to a company’s operations: its values. This is a missed opportunity to influence and energize employees. Here are three ways to communicate values in a meaningful way:

  • Establish values across the company, not just at the top. If everyone doesn’t feel ownership over them, the values lose meaning quickly.
  • Ask employees to help. Seek their input on how well the company is living up to its values. Involve them in keeping the company accountable.
  • Live your values. Actions speak louder than words. Be mindful of the values in every decision you make and use them to explain your motivations.


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