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2 Ways to Effectively Speak with Your Customers

Successfully communicating with customers is the foundation for all sales. Here are two tactics that will increase the likelihood that your customers hear what you have to say:

  1. Understand their language. Too many companies use a one-size-fits-all sales pitch. The reality is that your customers speak a unique language informed by their life experiences. Tailor your approach and your language for each customer.
  2. Focus on them, not you. It’s tempting when trying to make a sale to talk about “my company, my product’s benefits, my product’s features.” Instead, turn the spotlight on your customers. Talk about their problems, their values, and their purchasing plans.

 

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